Thursday, February 11

Designer Spotlight: LORICK


I don't know about you but im sucker for any fashion secrets. Many of you might already know this tidbit of information but I recently discovered the face behind some of the most fashionable looks on one my favorite series, Gossip Girl & i absolutely had to share for our designer spotlight today!



"The mastermind behind Lorick and Ghost designer for Eleanor Waldorf on Gossip Girl, is Abigail Lorick. Born on Amelia Island, Florida, Abigail knew the South couldn't contain her...


BIO
At the age of 18, she moved to Paris and Milan to model for designers such as Alberta Ferretti and Mossimo while appearing in acclaimed magazines French C'osmopolitan, American Elle and American Harper's Bazaar. Working as a model only enhanced her love of fashion and led her to move in 2003, to New York City to study at the Fashion Institute of Technology while working simultaneously at T.S. Dixin. By 2004, Abigail was designing T.S. Dixin's entire collection. After proving her vision over a few seasons, Abigail's production manager in India, Verma Singh, approached her to create a collection of her own. Quickly thereafter in the Spring of 2007, she conceptualized and launched the Lorick brand." (Source)


Abigail got her Gossip girl gig through connections within the costume staff at Gossip Girl and was approached to be the ghost designer behind Eleanor Waldorf designs and her daughter Blair too.


To see how exactly she ties into the series TAKE A LOOK at the following Vid.


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One of my favorite things about LORICK? Her WEBSITE! Im really into visual media and i was trul impressed with it as its simplicity, beauty and chic feel make you want to explore every crevice of it. Click image below to enter the LORICK word.


To finish, i read a wonderful interview about her that i thought i would end with. Colleen Nika from Interview Magazine seems to ask all the questions i was asking and Abigale is more than happy to share. Read below and get to know this talented designer a little more as i have. Im a fan for sure!

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Something to Talk About

Colleen Nika

Fall/Winter 2009

CN: Did you come from a fashion background?
AL: No. I grew up on an island, although I started buying Vogue in fifth grade.


CN: When did you become a model? AL: I started at fifteen, and truth be told I knew one day I really wanted to be a fashion designer. It was a door into the industry.


CN: What was an influential moment during your modeling days?
AL: Meeting Alberta Ferretti and walking in one of her shows. And seeing models pass out at a presentation that I was in; they started dropping like flies. It was kind of hysterical.


CN: Did modeling lead you to design or was it something you always aspired to do?
AL: It was something I always aspired to do.


CN: You often say the South couldn't contain you, but does the "Southern Belle" legacy influence your taste in fashion?
AL: Yes, it does! We appreciate color and big sweeps. But I knew at age seven, that this is where I wanted to be.


CN: How did you initially get involved with "Gossip Girl?"
AL: Meredith Markworth Pollack (assistant stylist) and Eric Damen are good friends of mine. They actually proposed to the producers that there be a ghost designer behind Elleanor Waldorf. I went in with the collection and met the producers and it was just a great fit.

CN: What was the first outfit that made it onto the show? Who wore it?
AL: It was the "GG" dress. There was an electric blue strapless dress that Blair gave to Jenny, because her mom designed it and she said it was so outdated and "so last season".... Then Jenny tried it on and stared at herself in the mirror. It was great, because the dress was supposed to represent the world that she envied and wanted to be a part of. The dress mentally took her to that world.


CN: Who is your favorite character to dress?
AL: Leighton [Blair Waldorf], of course!


CN:What outfit featured on the show proved to be biggest hit with customers?
AL: The backless dresses that Leighton (Blair) and Blake (Serena van Der Woodsen) wore in the "Bad News Blair" episode.


CN: Do you enjoy the connection the Lorick brand shares with Gossip Girl or do you think it might potentially limit your appeal to other customers?
AL: I enjoy the connection. The "Gossip Girl" team is a great team, it has been an absolute pleasure working with them. Lorick will evolve on it's own accord; we will see if the "Gossip Girl" sticks with us. I believe she will.


CN: Will you be involved next season?
AL: The Lorick brand will always be the brand of Eleanor Waldorf. It is
up to the producers if she will be written in the script.


CN: Gossip Girl loves to play with the distinction between the socialites and artsy hipsters. Do you associate more with the "downtown" or "uptown" fashion and nightlife agenda?
AL: I don't really go above Houston Street. But I do love the clean, chic, old school lines of uptown. A wonderful trait of our Lorick lady is that she is the Uptown girl in a Downtown world by choice...

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With the debut of LORICK in Spring 2008, Abigale Lorick became an instant success to this day! Her designs have a retro sensibility that relate beautifully to the modern woman. They are chic yet vintage an i know i would love to where ANY of them.

(LORICK Spring 2009 - Click to Enlarge)


To finish the interview above Colleen Nika asks Abigaile, Who is the "Lorick Lady"?

To this she reply's "She loves playing dress up, she finds it as one of life's greatest pleasures. She wears gloves in the summertime and oyster shells in her hair. She is independent, loves working, loves life, enjoys aging, she is a free spirit, and a delight to have in the room. She enjoys writing thank you notes. AL: She is a modern version of my grandmother. She is found in the women all around me that are pursing their dreams, that is where their real beauty comes from."


* Images via mondemateriel, krftd, interviewmagazine & LORICK

TheStyleManor

1 comments:

Eva Internazionale said...

I don't watch GG, but I enjoyed reading this interview. And the website is beyond cool, too. :)